ALT-POP REBORN

Half the Animal

ALT-POP REBORN

After getting burned by the industry at a young age, Nick Gross and Chase Johnson decided to bet on themselves and pool all their resources to develop and launch their project independently. In a short amount of time HTA has accomplished more than most bands with record deals do over the course of multiple albums. HTA has actively toured with bands like Atlas Genius, Small Pools, Lovelytheband. They’ve already been in with monster producers such as JKash (Charlie Puth, Maroon 5) and Ammo (Mike Posner, Katy Perry), and more recently have been working on a collection of songs with Captain Cuts (Walk The Moon, Iconapop) and Sam Martin (G-Eazy, Jhené Aiko). HTA has a vision to approach altrock from a new angle, they wanted to capture the chillwave of 2018 with modern production, unique sounds, but with a rock n roll attitude. They want memorable melodies that aren’t predictable, and lyrics that speak to the dichotomy of Chase Johnson – an exuberant, fashion-forward extrovert, who struggles with a reclusive demon-plagued vulnerability.

WHAT WE WORKED ON:

Digital, Print, Apparel, Advertising, Video, Social Media, Marketing, Strategy, Website.

CREDITS:

Creative Direction: Damien Lawson
Coordination + Direction: Romina Lawson
Lead Design: Damien Lawson